How to deliver a data-driven search marketing strategy using customer intent trends

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics , it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of

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How to deliver a data-driven search marketing strategy using customer intent trends

How brands’ domination of paid and organic search has changed with the evolution of search

It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches . It’s also been another rapid year of mobile and voice search .

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How brands’ domination of paid and organic search has changed with the evolution of search