How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

How to use demand generation channels to effectively expand your reach

As Q4 approaches , it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering

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How to use demand generation channels to effectively expand your reach

What is Google Stamp and what will it mean for marketers?

Google is set to launch a competitor to Snapchat Discover , known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too.

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What is Google Stamp and what will it mean for marketers?

Google Search Console: What the latest updates mean for marketers

Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content

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Google Search Console: What the latest updates mean for marketers

5 SEO features to make sure your ecommerce platform supports

When  choosing an ecommerce platform  to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success

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5 SEO features to make sure your ecommerce platform supports

The 15 best Google Chrome extensions for SEO

Google Chrome has  taken a dominant position  as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.

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The 15 best Google Chrome extensions for SEO

6 ways to market your local business online (beyond Google Maps)

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one:  Getting verified on Google Maps

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6 ways to market your local business online (beyond Google Maps)