Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.

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Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report , which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘ SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as organic search ranking, but aims to give an overview of how often a website shows up in search results, based on “search volume and the position of ranking keywords” (as explained in the Searchmetrics  FAQ ).

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Who were the “winners” and “losers” of organic search in 2017?

Get 2018 started with an updated multi-channel digital marketing strategy

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points ?

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Get 2018 started with an updated multi-channel digital marketing strategy

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements

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10 Google updates you may have missed

Facebook kills off news: Publishers panic, try to remember how to do SEO

By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11 th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to promote more “meaningful” interaction with friends and family, Facebook said that it would “prioritize posts from friends and family over public content … including videos and other posts from publishers or businesses”.

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Facebook kills off news: Publishers panic, try to remember how to do SEO

The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel – and keep educating them in stages along the way

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The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens

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Mobile-first indexing in 2018: 3 things SEO professionals should do right now

Killer demand gen strategy, Part 3: Facebook advertising

If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match . You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.

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Killer demand gen strategy, Part 3: Facebook advertising

How to align your content strategy with your sales funnel

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies.

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How to align your content strategy with your sales funnel

Killer demand gen strategy, Part 2: Google Display Network targeting

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1 , I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of your target audiences and the personas you have built out

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Killer demand gen strategy, Part 2: Google Display Network targeting