30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition
30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget
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Leveling the playing field: Ahrefs’ free product to help content creators compete in Google
30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet.
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How to become a master of featured snippets
Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them
Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been. In fact, I will make bold to say that link building is the most important factor in determining which website to rank over another.
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Link building in 2018 (and beyond): 6 techniques that work
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot of effort. It’s a bit like going to the dentist; you may not like it but it’s necessary.
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Tools to assist your SEO check-up
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming.
One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA) .
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited GA, with the addition of Analytics Intelligence a particular highlight from the last 12 months.
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level