Mobile-First Indexing: Everything we know, and how it could affect you

For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .

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Mobile-First Indexing: Everything we know, and how it could affect you

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market

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Can Pinterest crack (and monetise) visual search?

High Anxiety in the Post-Purchase Experience

What feeling do you get when you purchase something online? If it is any level of anxiety, know that you're not alone. According to the State of Post-Purchase Experience Report published by post-purchase experience platform Narvar recently, shoppers are increasingly frustrated or anxious with online purchases and express concerns about…

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High Anxiety in the Post-Purchase Experience

Stop The Customer Churn!

You're going to lose customers – it's just a part of doing business. What you don't want to do, however, is let those customers leave without knowing why they are doing so and without taking the necessary steps to keep similar profiles (people/users) from leaving too. The concept of churn is very real but often the “churn..

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Stop The Customer Churn!

4 ways to get ahead of the marketing personalization curve

If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing . In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online

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4 ways to get ahead of the marketing personalization curve

5 Mistakes that New Business Owners Make

:: By Stefan Gauci, Fusioo :: Starting a business is easy but keeping it alive and growing is not. Many startups crawl for the first couple of years and take a lot of hard work to get off the ground. It does not matter if you are working as a freelance service provider, a one-man business holder or a store owner, the experience of starting…

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5 Mistakes that New Business Owners Make

Who’s Transforming Travel?

If you’re interested in seeing an entire industry transform, keep an eye on travel where the experience promises to be improved in every phase, from booking and beyond.   Many of the major technology providers (like SAP Hybris, Episerver) are working with travel brands to better customer engagement and experience. You’ll want to…

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Who’s Transforming Travel?

Enterprise Communication is (Mostly) Terrible

Communication – whether it's downward, upward or lateral – is vital to an enterprise's success. How employees and employers exchange ideas and information plays a direct role in not only workplace morale but also the experience that a company offers to its end-users

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Enterprise Communication is (Mostly) Terrible

Closing the VOC Loop

Adding Content to Customer Feedback and the User Experience Voice of customer (VOC) listening solution Opinion Lab's summer release is introducing some new capabilities designed to improve internal visibility, understanding and action. It's not uncommon for some large enterprises to be slow to act on customer feedback.

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Closing the VOC Loop