Three fascinating talks from ClickZ Live: San Francisco [Video]

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer.  Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing. Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin.

See the original post:
Three fascinating talks from ClickZ Live: San Francisco [Video]

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present

Original post:
Seven ways to future-proof your digital strategy

Five keyword myths you need to forget right now

Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan , Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO , and it was a useful reminder on all the misconceptions around keywords in the SEO industry

See the original post here:
Five keyword myths you need to forget right now

Best tweets and takeaways from ClickZ Live and Shift San Francisco

Wednesday 31st August was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, Forbes, Intel,  M&C Saatchi Mobile and keynotes from Aston Martin,  Pandora, Walmart and Nitin Mangtani

Visit link:
Best tweets and takeaways from ClickZ Live and Shift San Francisco

Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists

Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital. Here’s a rundown of what’s coming up, some of which requires a fee and some which is completely free  – so no excuses! 1

Read this article:
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists

What’s so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.

Follow this link:
What’s so great about digital marketing anyway?

Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation

Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work.  Rebecca will be speaking about this at our upcoming  Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift

See original here:
Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation

Beyond local SEO: Greg Gifford on how to win the visibility race

Last Friday at a packed-out  Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition. The days of “just having a website” and trying to make it rank near the top are over; it takes more than just SEO to market to local customers.

See the original post here:
Beyond local SEO: Greg Gifford on how to win the visibility race