At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience
Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing. Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan , Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO , and it was a useful reminder on all the misconceptions around keywords in the SEO industry
Wednesday 31st August was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin, Pandora, Walmart and Nitin Mangtani
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital. Here’s a rundown of what’s coming up, some of which requires a fee and some which is completely free – so no excuses! 1
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift