Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog , Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.

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How do the recent updates to Google Data Studio benefit marketers?

Dashboards & Workflows: Open Source Business Software xTuple One to Watch

The CRM and ERP industry is dominated by a handful of very powerful offerings, but they are far from the only option when of these software solutions is needed. Business software leader xTuple, for example, has released  new version (4.10) of its Enterprise Resource Planning (ERP) package and the improved functionality is certainly worthy… [[ This is a content summary only

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Dashboards & Workflows: Open Source Business Software xTuple One to Watch

Video at the Tipping Point

Video technology provider Kaltura publisheds its 3rd annual State of Enterprise Video report and found that 59 percent of respondents indicated that video capabilities are currently integrated into their intranet and a further 30 percent are considering following them down this digital path.   SUBSCRIBE to Website Magazine &…

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Video at the Tipping Point

6 SEO Mistakes to Leave in 2016

:: By Travis Bliffen, Stellar SEO :: Don't blink or it will be 2017, and the ineffective search engine optimization (SEO) strategies used prior will have followed your enterprise into the New Year. To start getting more results from your efforts now and in the future, leave these six SEO mistakes in the past: 1. Botching Keyword..

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6 SEO Mistakes to Leave in 2016

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think. Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of $100 million in 2016 due to due to verified mobile app install and engagement advertising fraud

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Mobile Ad Fraud Will Cost $100 Million in 2016

Is Your Order Management Focus Leaving Customers Out in the Cold?

:: Enterprise Order Management is On Every Retailer’s Wish List This Year – and It’s Being Put to the Test as Retailers Head into the Holiday Shopping Season :: By Shane Desrochers, Aptos To meet today’s omnichannel shoppers’ expectations, retailers are doubling down on enterprise order management (EOM). A new… [[ This is a content summary only

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Is Your Order Management Focus Leaving Customers Out in the Cold?

Non-Technical Preparations for Implementing Continuous Delivery

:: By Roee Rakovsky, BlazeMeter :: When you first hear the words Continuous Integration (CI) and Continuous Delivery (CD), it is typical for popular tools and system enablers to come to mind, such as Jenkins CI, Ansible, CruiseControl or Bamboo.

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Non-Technical Preparations for Implementing Continuous Delivery

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate.  In his “Search and the mobile content ecosystem” session at Google I/O, Richard Gingras revealed that Google has now indexed over 125 million AMP docuemnts across 640,000 domains…. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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QUICK HIT: AMP Adoption Picks Up