Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, there is opportunity and time for improvement and preparation as long as issues are addressed as a business priority Enterprise Search and Digital Marketers need to prescribe the right course of action to meet core vital benchmarks They must also convince the rest of the organization that the efforts will be worth the results The long-awaited implementation of mobile-first indexing is now upon us, meaning that content visible only on desktop will be ignored from this point on by the world’s largest search engine. Mobile-first has been a priority of Google’s for years as the beat of the user experience drum has grown to a crescendo. A few short months from now, the Page Experience update as a whole will roll out, too.

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Mobile-first and Core Web Vitals: connecting the dots for page experience success

Inbound marketing for brand awareness: Four up-to-date ways to do it

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you

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Inbound marketing for brand awareness: Four up-to-date ways to do it

Why these three content types are winning quarantine season

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload.

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Why these three content types are winning quarantine season

The UK election and SEO games: Search, scandal, and big promises

The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third general election in four years, the two main parties – Conservatives and Labour – both seem to agree that investment in digital technologies is crucial to tackling challenges within the economy, the environment, and the country’s working relationship with the rest of the world after Brexit

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The UK election and SEO games: Search, scandal, and big promises