AdWords Auction Insights report: A key to understanding the competition

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors

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AdWords Auction Insights report: A key to understanding the competition

How advertisers can score big on the next device launch

On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant.

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How advertisers can score big on the next device launch