As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and IT professionals of various types. These are the folks who write the code and/or generally manage the underlying various web technologies that comprise and power websites
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to its audience – and to reward accordingly with higher search rankings – also include mechanisms to suppress sites that do a poor job at offering relevant, useful information
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Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks.
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Does “search satisfaction” matter more than click-through rate in SEO?
The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses
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The future of visual search and what it means for SEO companies
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages.
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Why linkless mentions are the future of link-building
The goal of any business serious about SEO is for prospective customers to find them through search.
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What factors should you consider before choosing a web crawler tool?
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages.
Should I move my WordPress website to HTTPS?
A slow site is a slow death for a brand.
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content
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Google Search Console: What the latest updates mean for marketers
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.
Switching to HTTPS: Is it really worth it?