A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed . Find out how you can avoid the same mistakes. Web users are not patient.

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Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days

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Four collaboration tools to bring your marketing efforts to a new level

So what is growth hacking, really?

In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers , coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing.

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So what is growth hacking, really?

Testing Becomes Part of the Development Lifecycle

With applications becoming increasingly complex, testing is now a crucial part of the development lifecycle. Sencha, a unified platform for designing, developing and testing cross-platform Web applications, has announced the release of Sencha Test 2.0, a unit and end-to-end functional testing solution for Ext JS apps, and it is capitalizing..

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Testing Becomes Part of the Development Lifecycle

Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension

New Top-Level Domains (TLDs) are becoming more popular in the last couple of years, so here’s everything you need to know about them. Please note: this content is produced in association with Neustar . What are New TLDs?

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Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension

10 online marketing strategies to make you a unicorn [infographic]

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns

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10 online marketing strategies to make you a unicorn [infographic]

What exactly is a marketing cloud, and do you need one?

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce? ClickZ Intelligence has published a new piece of research entitled ‘ What the Hell is a Marketing Cloud, Anyway

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What exactly is a marketing cloud, and do you need one?

Why Laravel Crushes Other Web Frameworks

: 6 Features that Make Laravel Standout from Other Web Frameworks :  By Emmy Gengler, CEO of Softjourn — The Laravel framework has received a lot of attention over the last few years and for good reason. Laravel is a free, open-source PHP web framework intended for the development of web applications following the..

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Why Laravel Crushes Other Web Frameworks