The rise of vertical search engines

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise

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The rise of vertical search engines

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.

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Top 15 Chrome extensions for social media marketers

Transforming advertisement and graphic design through AI

30-second summary: The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans. Because of their outstanding abilities, the use of artificial intelligence-powered machines is growing exponentially. These machines possess the ability to read and understand the text, hear sounds, and understand them, see and identify images and even move flawlessly around obstacles just like humans

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Transforming advertisement and graphic design through AI

Five ways SEO and web design go together

30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on the aesthetic look of a website, and SEOs focus on optimizing the site for search engine rankings, the desired result is the same – a site that gives visitors what they want and helps your business grow.

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Five ways SEO and web design go together

How to create social media content that builds your brand

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”.

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How to create social media content that builds your brand

Branding for SEO : A way to fight against Zero Clicks SERPs

30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there is something businesses of all sizes can do to thrive in this new environment.

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Branding for SEO : A way to fight against Zero Clicks SERPs

Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source.

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Quick wins for Magento SEO

What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors , Google is known to use, links share the top three spots with content and RankBrain

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What defines high-quality links in 2019 and how to get them?

Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen   and many other similar agencies — is create content with the sole purpose of building high authority links , making it all the more imperative that we are conscious of the changes and trends outlined above

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Three fundamental factors in the production of link-building content