A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

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A visual guide to Pinterest advertising

Technical SEO checklist: a webmaster’s guide to on-page optimisation

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site in one place, and there will be links to more detailed guides throughout. It’s also worth reading our guides on How to test a website before launch and SEO essentials for optimising your site for further information

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Technical SEO checklist: a webmaster’s guide to on-page optimisation

A guide to testing your paid social ads to enhance ROI

While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent.

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A guide to testing your paid social ads to enhance ROI

DFSA and the Not-So-Subtle Hint that PPC is Changing

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over our search campaigns in the same way we leverage RLSA (remarketing lists for search ads) as bid only. There are..

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DFSA and the Not-So-Subtle Hint that PPC is Changing

Guide to Google Analytics Demographics Reports: Age, Gender & Interests

We now have some very powerful data at our fingertips to help us understand our website audience much better. Here’s how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.

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Guide to Google Analytics Demographics Reports: Age, Gender & Interests

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently and continually want access to one group in particular – affluent males. A recent study by search…

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Examining Affluent Males’ Web Preferences & Behaviors