Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site in one place, and there will be links to more detailed guides throughout. It’s also worth reading our guides on How to test a website before launch and SEO essentials for optimising your site for further information
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel. Paid search is great at capturing user intent, but is a poor channel for proactive targeting customers, feeding the top of the funnel before the user has the purchasing intent.
:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over our search campaigns in the same way we leverage RLSA (remarketing lists for search ads) as bid only. There are..
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here’s how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.
Well, who would have thought! According to a Pew Research survey from late 2012, young adults are more likely than any other age group to use major social media platforms. According to Pew's survey, 67% of all internet users indicate they are on social networking sites
Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently and continually want access to one group in particular – affluent males. A recent study by search…