SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan.
Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the world over the past 20 years. As a sidenote, we know as of 2017 that while PageRank was removed from the Toolbar in 2016, it still forms an important part of the overall ranking algorithm, and thus is worthwhile to understand. Jones starts with the simple — or at least, straightforward — formula
When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals have been working hard to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a #1 ranking on SERPs?