How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

How video impacts mobile web performance and UX, part 2: autoplay and audio

Mobile video is a major up-and-coming trend in content, with brands everywhere  converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call  that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in new consumer eyeballs. But sadly, there are still some technical hurdles to overcome before the mobile video experience is as smooth as companies would like it to be

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How video impacts mobile web performance and UX, part 2: autoplay and audio

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

Understanding voice search: What are the implications for marketers?

Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy.

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Understanding voice search: What are the implications for marketers?

Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports, restaurants, local amenities, and entertainment.

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Can Google get users on board with “shortcuts in search”?

Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days

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Four collaboration tools to bring your marketing efforts to a new level

Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first , consumers get to grips with voice search , and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition. One such opportunity lies in the use of Google’s own Chrome web browser, which allows companies (including Google’s rivals) to develop and disseminate extensions to grow their digital footprint

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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog , Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.

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How do the recent updates to Google Data Studio benefit marketers?