How video impacts mobile web performance and UX, part 2: autoplay and audio

Mobile video is a major up-and-coming trend in content, with brands everywhere  converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call  that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in new consumer eyeballs. But sadly, there are still some technical hurdles to overcome before the mobile video experience is as smooth as companies would like it to be

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How video impacts mobile web performance and UX, part 2: autoplay and audio

Accelerated Mobile Pages (AMP): one year on – stats and infographic

We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers , for publishers  (big and small) and for ecommerce . Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times

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Accelerated Mobile Pages (AMP): one year on – stats and infographic

Google experiments with new desktop SERP layout

Yesterday, while indulging in my daily spot of ego-surfing very important research, I was surprised to find Google offering me a completely new layout. It seems Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search

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Google experiments with new desktop SERP layout

10 content marketing tools to boost your productivity

Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productivity is among the most important elements of my working life

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10 content marketing tools to boost your productivity

Is an internal linking strategy paying off for Mail Online?

Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.  It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms.

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Is an internal linking strategy paying off for Mail Online?

Smarter digital assistants and the future of search

It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines

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Smarter digital assistants and the future of search