Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will drive people back to your site Instead of focusing on keyword strings, research your niche entities and find the ways to associate your business with those through on-site content and PR/link building efforts If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” The truth is, most SEO tasks look completely different these days but few SEO experts have changed the fundamental way they do keyword research and optimize content for those keywords. Yes, we seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely

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Three critical keyword research trends you must embrace

Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

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Six things missing from your competitor research

Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns.

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Three critical PPC trends to watch for in 2021

Six ways to steer marketing in the post-pandemic world

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time.

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Six ways to steer marketing in the post-pandemic world

Defining value stream management for SEO agencies business owners

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle.

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Defining value stream management for SEO agencies business owners

Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue

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Nine tips to increase the average order value (AOV) of your ecommerce store

Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.    Nick  Chasinov , founder and CEO of  Teknicks , shares three tactics you can use to support your SEO strategy this year

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Modern SEO strategy: Three tactics to support your efforts

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people  use  the internet  has changed. They’re  consuming more media and increasing web research and browsing.   Paid search strategy is not one-size-fits-all

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COVID-19 has altered paid search: How marketers can adjust strategies