Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had
Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.
The rest is here:
Six steps to a stronger online brand
:: By Glenn Pingul, Amplero :: With February 14 almost upon us, it’s time to ask: Do your customers love you? Or is a break up eminent?
Read more here:
Do Your Customers Love You?
Salesforce has closed the relatively quiet acquisition of Sequence, a user-experience design agency. Sequence expects to enhance Salesforce's experience design capabilities, “helping companies use the power of design to better connect with their customers in entirely new ways” (as written in their blog post about the news)…. [[ This is a content summary only.
Read the rest here:
Salesforce’s Acquisition Impacts Service-Delivery Model
AppRiver’s new proprietary email marketing tool, dubbed appMailer, now allows its partners to send pre-templated and co-branded email campaigns to their customers. While no automated mail service is required to send an email campaign through appMailer, it can be integrated with MailChimp, Campaign Monitor, Constant Contact or HubSpot. Users…
See the rest here:
Turning Digital Burdens Into Virtual Breezes
Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences.
See the original post here:
How to keep Q4 paying off in 2017
:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform, and one of the top five social networks businesses use to market their websites. Through the use of this image-based platform, companies can relate to their customers on a more personal level,..
Read the original:
10 Ways to Get More Instagram Followers
MomentFeed, which provides a mobile customer experience management solution for multi-location brands, has released a new version of its platform that includes several new dashboards designed to make it easier for brands to track their customers' online-to-offline journeys and calculate the ROI of their mobile marketing efforts.
:: By Larry Alton, @LarryAlton3 :: Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel more comfortable on your site
View original post here:
5 Simple Ways to Personalize Your Website