Three organic search opportunities for your local business

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.

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Three organic search opportunities for your local business

Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales and increase leads, social media marketing must be fully integrated within a company’s overall marketing strategy – including search.

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Social media marketing: four keys to boost lead generation and sales

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not born equal, especially, when it comes to acquisition channels – a purchase on your site from a new customer has more value than one from a returning one It’s easy to forget that most of the business still happens offline and that Zoom calls and online shopping are not all there is to life Yet offline conversion trackings are not always taken into account With Gallery Ads, Google offers a new ad format integrated into the Search Network As these ad formats are for mobile displays only, their dimensions enable advertisers to make a stronger impact than with a text ad Google released new smart features and ways to buy ads on its different channels.

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The five latest Google Ads features and how to make the most of them

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp your cross-selling tactics To get more people down the sales funnel, you need to include off-site activities into consideration, that is, when your customer interrupts their buying process and how to return them to your site To better understand (and meet) your customer journey, use semantic research of your target search query Finally, keep analyzing your site’s sales funnel using Google Analytics As more and more small businesses are going through digital transformation , there’s an emerging demand for new ways to attract and engage customers. As online shopping is becoming a norm, both the competition and customers’ expectations are quickly growing

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Five ways to innovate your ecommerce sales funnel

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel measurement, truly cookieless solutions, privacy, and consumer-centric policies, and data collaboration will gain insights needed to ensure future success Marketers have faced an incredible number of challenges over the past year. The demise of third-party cookies, the loss of device identifiers, and evolving privacy regulations have forced the industry to come up with new solutions for identity. With consumer behavior shifting rapidly and market volatility expected to continue this year, proving ROI with accurate measurement will be more important than ever

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Cross-channel and cookieless: How measurement will evolve in 2021

Eight platforms helping small businesses in digital transformation

30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat All the tools on this list meet the following criteria: They are easy enough to master without training and they are affordable enough to meet even most modest monthly budgets While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn’t really felt an urgent need to. Until the pandemic happened. Global lockdowns and “shelter in place” programs have transformed the way consumers shopped, got educated, and worked

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Eight platforms helping small businesses in digital transformation

Turning reviews into opportunities for reputation and SEO impact

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run

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Turning reviews into opportunities for reputation and SEO impact

Five ways to use machine learning in digital marketing

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization

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Five ways to use machine learning in digital marketing

Semantic search drives expanded outreach to potential customers

30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context

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Semantic search drives expanded outreach to potential customers