How to use Google’s new demographic targeting for search ads

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.

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How to use Google’s new demographic targeting for search ads

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.

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How to capitalize on Facebook mobile traffic – even with a poor mobile experience

Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed . Find out how you can avoid the same mistakes. Web users are not patient.

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Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

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How marketers can dive into growth marketing

The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

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The psychology of search intent: Converting moments that matter

The ONLY lesson from every social media brand fail example ever

Everyone wants to go viral on social media . But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail , we experience a familiar cycle

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The ONLY lesson from every social media brand fail example ever

Five common mistakes small businesses make with their online presence

Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers

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Five common mistakes small businesses make with their online presence

How to keep Q4 paying off in 2017

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences.

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How to keep Q4 paying off in 2017

4 ways to get ahead of the marketing personalization curve

If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing . In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online

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4 ways to get ahead of the marketing personalization curve