How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).

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How to use your data to supercharge paid search

How to stop Google AdWords campaigns from failing

Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts . They found the following causes of failure: Incomplete conversion tracking Poor conversion rates Ad spend inefficiency Wasted ad spend Looking at these reasons, it became clear to us that they all have one thing in common – they all stem from a business’ inability to understand the real value of each touchpoint in their customers’ path to purchase

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How to stop Google AdWords campaigns from failing