According to Hochman Consultants (2017), the average cost of pay-per-click ( PPC ) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013.
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How a Customer Data Platform can improve AdWords performance
In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).
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How to use your data to supercharge paid search