30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you keep all the various on-page SEO elements on track On-page SEO is basically a set of techniques and best practices for your web pages to make them more search-engine friendly and thus, boost your rankings. Now, as you know, keywords are at the heart of nearly everything on-page SEO.
30-second summary: Crawl budget is an area that remains underrated in SEO.
Top six ways to optimize crawl budget for SEO
30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending.
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Ecommerce and SEO: Past, present, and post COVID-19
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Faster pages, stronger sales: Optimizing ecommerce site speeds
As a small business owner, the speed at which your website loads may not be at the top of your list of concerns.
Four tips to immediately improve your site speed
Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included the once-famed Penguin Update, aimed at webspam and link building practices, supposedly impacted around 0.1% of searches when originally launched, but went on to shape the importance of positive link building, utilization of tools and data and birthed job roles around SEO content strategy while strengthening the importance of content marketing
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Word of advice on exactly what to expect from SEO in 2020
Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source.
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Quick wins for Magento SEO
Technical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a great user experience. It’s quite challenging to cover all the technical aspects of your site because hundreds of issues may need fixing. However, there are some areas that are extremely beneficial if got right
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop in traffic and how to fix the issue
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Seven reasons why your rankings dropped and how to fix them