How video impacts mobile web performance and UX, part 1: data and download speed

Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well

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How video impacts mobile web performance and UX, part 1: data and download speed

Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm . What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings

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Does your website suffer from one of these five content gaps?

Responsive Email Support Arrive’s for Google’s Gmail & Inbox

Email marketers released a collective sigh of relief yesterday as Google revealed that later this month, Gmail will be able to support emails created with responsive design.

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Responsive Email Support Arrive’s for Google’s Gmail & Inbox

Five common website redesign and rebranding mistakes to avoid

Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) This is not what you want, this brand launched on a new domain, as part of their re-brand

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Five common website redesign and rebranding mistakes to avoid

Five absolutely vital elements for mobile SEO success

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets

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Five absolutely vital elements for mobile SEO success

How to implement Google AMP on your WordPress site as easily as possible

With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious.

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How to implement Google AMP on your WordPress site as easily as possible

Quiz: How well do you know these 25 SEO acronyms?

SEO , SEM, PPC , CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms like CSS, SSL and CPC with absolute confidence.

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Quiz: How well do you know these 25 SEO acronyms?

How do I make sure my site is mobile friendly? A checklist

As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out. Ever since the initial ‘Mobilegeddon’ update which debuted on 21 st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. In its blog post foreshadowing the algorithm changes two months before, Google said it wanted users to “find it easier to get relevant, high quality search results that are optimised for their [mobile] devices”

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How do I make sure my site is mobile friendly? A checklist

Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing  (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline. We caught up with Paul to ask his views on the growth of adblocking and how Dennis Publishing will look to deal with this issue. How much of an issue is adblocking for Dennis Publishing?  Not insignificant but still very much in the minority.

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Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’