How to use headlines to help create and optimize content

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers how you can frame, promote, pitch, and sell your content

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How to use headlines to help create and optimize content

Five easy tips to improve the creative assets for your next campaign

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “ Clients from Hell ” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t  that  bad for most designers, there are still improvements to be made

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Five easy tips to improve the creative assets for your next campaign

Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions

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Gear up your paid social plan for Q4