30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools
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Solving the agency search intelligence gap
30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity
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Search in 2021: Five must knows for advertisers and marketers
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
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Need to step up your social media marketing? Follow this recipe
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks.
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The agile marketer: Building agility with technology and talent
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”
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Google search trends: People are in search for connection during the lockdown
30-second summary: Search marketing is evolving at lightning speed alongside the consumer.
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SEO in the second half of 2020: Five search opportunities to act on now
30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.
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How to use trending keywords from current events in content marketing
30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight .
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The impact of Coronavirus on digital marketing and effective solutions
30-second summary: Life in lockdown led to a huge uptake in media consumption , including a 44% worldwide increase in social media use according to Stat ista.
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Lessons from lockdown: Four content types that users really engage with