If you’re trying to master PPC , you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours
In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).
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How to use your data to supercharge paid search
The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.
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A search marketer’s guide to using paid social media
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006
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4 common mistakes that tank responsive mobile conversion
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4.
5 remarketing strategies to prep for Q4
More than any other digital marketing discipline, SEO is a game of opinions . There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate.
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The best SEO influencers and resources to follow
User intent .
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How to optimize for user intent in search