How to use Google’s new demographic targeting for search ads

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.

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How to use Google’s new demographic targeting for search ads

How can you successfully set up an efficient business blog on a very tight budget?

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). How much would it cost to set up and market a business site?

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How can you successfully set up an efficient business blog on a very tight budget?

How to keep Q4 paying off in 2017

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences.

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How to keep Q4 paying off in 2017

6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes.

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6 SEO Experiments That Will Blow Your Mind

6 Psychologically Proven Techniques to Boost Your Conversions in 2017

What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have

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6 Psychologically Proven Techniques to Boost Your Conversions in 2017

The Rule of 3′s – Does Product Content Really Drive Conversion?

Retailers and brads must give consumers what they want, when they want it or they will choose someone else.

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The Rule of 3′s – Does Product Content Really Drive Conversion?

How to combine AdWords with Outbrain without cannibalizing their effectiveness

How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalization. There may be a portion of digital marketing professionals who remember a time when the number of channels were limited. Today though, there’s many more channels than we really need, and each channel has a number of different options

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How to combine AdWords with Outbrain without cannibalizing their effectiveness