Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies.
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.
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Smart shopping season checklists: Mobile and desktop, content and SEO
The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.
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A search marketer’s guide to using paid social media
Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time
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What is keyword clustering, and who cares? (Hint: you should!)
The convergence of SEO and content has been a driving force in marketing for the past few years.
5 steps to making your content smarter
Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, it is safe to say that we can all agree on one thing: SEO is a complex subject. Sure, the basics of SEO aren’t difficult to grasp
What are the best free SEO resources online?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist
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Duplicate content FAQ: What is it, and how should you deal with it?
Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps . This feature allows you and other people to ask and answer questions about your business
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated
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How to write blog headlines that drive search traffic
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy .