As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us.
We have entered a new era of search where SEO and content marketing have converged .
Read the original post:
Looking through the artificial intelligence mirror: insights and automation
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible
Go here to read the rest:
Three tips for a content marketing plan that makes your customers the central focus
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points ?
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months of the new year. Here’s how you can keep up your push in marketing efforts in 2018.
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies.
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.
Go here to see the original:
Smart shopping season checklists: Mobile and desktop, content and SEO
The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.
Read the rest here:
A search marketer’s guide to using paid social media
Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time
Go here to see the original:
What is keyword clustering, and who cares? (Hint: you should!)