The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation
Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO . So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position in search rankings.
Every marketer and small business owner knows how much time and effort goes into a piece of content. It isn’t just writing a blog post—it is coming up with the idea, researching, developing, linking, keyword optimizing, and finally posting and promoting even after the article is live. Coming up with a theme alone can be challenging, so why not get five or even ten pieces of content out of a single idea
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations
While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.