Marketing with intent: The combined power of SEO and content

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.

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Marketing with intent: The combined power of SEO and content

8 technical issues holding your content back

Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing , and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could

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8 technical issues holding your content back

Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation

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Interview: Why marketers shouldn’t waste their time with Google Posts

7 quick ways to use content marketing to boost search ranking

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO . So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position in search rankings.

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7 quick ways to use content marketing to boost search ranking

Content repurposing is your hidden online marketing gem

Every marketer and small business owner knows how much time and effort goes into a piece of content. It isn’t just writing a blog post—it is coming up with the idea, researching, developing, linking, keyword optimizing, and finally posting and promoting even after the article is live. Coming up with a theme alone can be challenging, so why not get five or even ten pieces of content out of a single idea

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Content repurposing is your hidden online marketing gem

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations

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Seven ways to elevate your personal and professional SEO performance in 2017