The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel – and keep educating them in stages along the way

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The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

AdWords Auction Insights report: A key to understanding the competition

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors

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AdWords Auction Insights report: A key to understanding the competition

How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps .   This feature allows you and other people to ask and answer questions about your business

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How businesses can optimize for Google’s new Question & Answer feature

How to create a kickass link-building strategy for local SEO

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships with other local businesses can give you a huge visibility boost in local search. According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal

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How to create a kickass link-building strategy for local SEO

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are  and how to earn them.

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5 ways to identify potential featured snippets to rank for