There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales, Web channels still constituted over double this amount in revenue. Those software solutions that enable brands to market not only on mobile apps but desktop (Web) apps as well have the advantage in the competitive landscape of marketing and intelligence… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns.
Customer relationship management (CRM) systems can be pretty dumb without the right data. Owler and Nimble, however, have announced a partnership designed to enrich the depth and breadth of the company-related insights delivered in Nimble's Smart Contacts App browser plugin. Owler’s CEO, Jim Fowler, believes the Competitive… [[ This is a content summary only
Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and changes to the competitive landscape data – and the mobile shopping experience in general – means for today's… [[ This is a content summary only.
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff.
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite.
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings.
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough.