Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

Beyond Mobile; Understanding & Marketing To Users on the Web

While mobile channels constituted over $1 billion in 2016 Black Friday retail sales, Web channels still constituted over double this amount in revenue.  Those software solutions that enable brands to market not only on mobile apps but desktop (Web) apps as well have the advantage in the competitive landscape of marketing and intelligence… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Beyond Mobile; Understanding & Marketing To Users on the Web

Twitter introduces better targeting with its new Ad Groups tool

Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path  in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns.

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Twitter introduces better targeting with its new Ad Groups tool

Making CRMs Smarter With Company Profiles

Customer relationship management (CRM) systems can be pretty dumb without the right data.  Owler and Nimble, however, have announced a partnership designed to enrich the depth and breadth of the company-related insights delivered in Nimble's Smart Contacts App browser plugin.  Owler’s CEO, Jim Fowler, believes the Competitive… [[ This is a content summary only

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Making CRMs Smarter With Company Profiles

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and changes to the competitive landscape data – and the mobile shopping experience in general – means for today's… [[ This is a content summary only.

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Google Shopping Updates for Black Friday (and Beyond)

Why Competitive Benchmarking is Integral to Paid Search Success

Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff.

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Why Competitive Benchmarking is Integral to Paid Search Success

Competitive Analysis: How to Become an SEO Hero in 4 Steps

Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite.

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Competitive Analysis: How to Become an SEO Hero in 4 Steps

The Five Forces of Keyword Competition

This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings.

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The Five Forces of Keyword Competition

After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough.

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After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing