Cancel culture and what brands should be doing

30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in 2022 and beyond? If you were affected by cancel culture, how do you control the damage and recover your brand image? Let’s find out! In 2021, major celebrities and brands like J.K Rowling, Ellen DeGeneres, Netflix, L’Oréal, and McAfee faced the wrath of netizens due to their actions, either intentional or unintentional – this was cancel culture in full throttle

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Cancel culture and what brands should be doing

Does changing your business phone number affect SEO?

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number

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Does changing your business phone number affect SEO?

Four SEO myths to shake off in 2020

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings. To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO myths. SEO myth #1 – XML sitemaps automatic ally improve your search rankings The XML sitemap’s main job is to help search engines crawl and index the pages of a website

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Four SEO myths to shake off in 2020

Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media

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Seven best tools to find influencers on social media

The take-over of augmented and the future possibilities

The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards

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The take-over of augmented and the future possibilities

The SEO’s essential guide to web technology

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and IT professionals of various types. These are the folks who write the code and/or generally manage the underlying various web technologies that comprise and power websites

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The SEO’s essential guide to web technology