A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

Guide to 301 redirects and canonical tags

When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. Each comes with their benefits and their problems, but if implemented correctly with best practice in mind, you shouldn’t need to worry too much. In this guide we’ll be focusing on 301 redirects, 302 redirects and canonical tag options, discussing what each one does, how you can overcome  duplicate content issues and how to implement each without affecting your existing search visibility.

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Guide to 301 redirects and canonical tags

Five common website redesign and rebranding mistakes to avoid

Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) This is not what you want, this brand launched on a new domain, as part of their re-brand

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Five common website redesign and rebranding mistakes to avoid

How to add Schema.org markup to your email marketing

If you’ve ever used Schema.org to mark up your webpages , you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’ll look at some of the handy things you can do with email markup

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How to add Schema.org markup to your email marketing

What are the most common on-page SEO issues and how to fix them?

Appearing in the  top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue.

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What are the most common on-page SEO issues and how to fix them?

Should publishers and content marketers be playing the platform game?

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. More than a decade later, and many of the social media platforms of today are starting to suspiciously resemble blogging platforms, becoming a place for users to publish content instead of just share links and brief updates. At the same time, huge companies like Facebook and Google have developed native publishing platforms aimed at providing a superior user experience for an increasingly mobile audience

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Should publishers and content marketers be playing the platform game?

Four ways to adjust your SEO strategy for four-pack paid search ads

The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.

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Four ways to adjust your SEO strategy for four-pack paid search ads