How the latest Google Analytics updates will benefit marketers

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis.  The ongoing implementation of machine learning into all Google products has benefited GA, with the addition of Analytics Intelligence a particular highlight from the last 12 months.

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How the latest Google Analytics updates will benefit marketers

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in  SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company

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How to hire the right SEO agency