30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.
30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews.
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Local SEO: How to make a website audit in 30 minutes
Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links. However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings. What internal linking is Internal links are useful for Google to identify content on your site.
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Using topic clusters to increase SEO rankings in practical
One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver personalized results .
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How to check Google search results for different locations
In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this can be a perfectly acceptable approach, but resting on your laurels can potentially cost you in the long term.
Appearing in local searches is something businesses need to be taking very seriously.
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out on a huge opportunity to drive more visitors to their website, generate more retail traffic at these physical locations, and capture additional revenue as a result.
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How to make sure your dealer locator tools are optimized for local SEO
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps
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6 ways to market your local business online (beyond Google Maps)