Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out on a huge opportunity to drive more visitors to their website, generate more retail traffic at these physical locations, and capture additional revenue as a result.
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps