Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.
:: By Jeff Sass, .CLUB Domains :: Whether or not they understand all of the complexities surrounding it, most Americans probably know something about the Great Firewall of China. Built in about 1988 — a little later than the one meant to keep out invading armies — the Great Firewall serves to block any website the Chinese government..
Remember the Ice Bucket Challenge ?
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7 Timeless Reasons Why & How Content Goes Viral
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook . It is a good body of research for budding social media marketers looking to use such services to connect with consumers across international regions. What with the data in the report having been collected by Facebook and the title of the document seemingly only referring to Facebook, you’d be forgiven for thinking that the research covered anything other than Mark Zuckerberg’s flagship service.
Payment gateway Braintree, which is owned by PayPal, indicated this week that it will now enable merchants in European countries to accept purchases via UnionPay, China's state-run card network. The development could prove to be a big boost for PayPal and its European subsidiaries, as Chinese shoppers are expected to spend $118 billion on… [[ This is a content summary only.
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QUICK HIT: Braintree Opens Up to China
JD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI. Earlier this year, SK-II was one of a number of global brands selected to trial a new targeted advertising tool for the Chinese market, which draws on data from online retailer JD.com’s 188 million active purchase customers and the 800 million monthly active users (MAU) of Tencent’s social messaging app WeChat .
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How SK-II blends ecommerce and social for improved brand perception
To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web and apps. But a new breed led by UberEats and Amazon Prime won’t allow mobile web access, as they attempt to drive people download their native apps . Whether consumers want to find/order a meal to eat in, takeaway or have delivered, increasingly the tool of choice is the mobile phone.
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How mobile is transforming the restaurant order and delivery business
The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance
Advertising technology solution Media.net has been acquired by a group of Chinese investors for a reported 900 million. Technology entrepreneur Divyank Turakhia started the company which provides the technology powering contextual ads (similar to Google's AdSense offering) offered by Yahoo! (now owned by Verizon) and Microsoft Bing search..
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QUICK HIT: Media.net & the Ad Tech Landscape
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.