International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population —  leaving plenty of room for growth.

Continue reading here:
International SEO: 5 ways to scale performance

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present

Original post:
Seven ways to future-proof your digital strategy

QUICK HIT: Braintree Opens Up to China

Payment gateway Braintree, which is owned by PayPal, indicated this week that it will now enable merchants in European countries to accept purchases via UnionPay, China's state-run card network. The development could prove to be a big boost for PayPal and its European subsidiaries, as Chinese shoppers are expected to spend $118 billion on… [[ This is a content summary only.

See the rest here:
QUICK HIT: Braintree Opens Up to China

How SK-II blends ecommerce and social for improved brand perception

JD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI. Earlier this year, SK-II was one of a number of global brands selected to trial a new targeted advertising tool for the Chinese market, which draws on data from online retailer JD.com’s 188 million active purchase customers and the 800 million monthly active users (MAU) of Tencent’s social messaging app WeChat .

See the original post here:
How SK-II blends ecommerce and social for improved brand perception

Why do big US companies take mobile less seriously than Chinese companies?

If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports. While top Chinese retailers, banks and internet companies are keen to share their mobile success with their investors, their US equivalents are often shy to reveal their numbers… especially the biggest US retailers.

More here:
Why do big US companies take mobile less seriously than Chinese companies?

What’s so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.

Follow this link:
What’s so great about digital marketing anyway?

How to optimize your contact page for better conversions

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate . So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, especially if you are into an ecommerce, medical or financial business where customers entrust you with their personal data (like credit card details).

See more here:
How to optimize your contact page for better conversions