We’re all aware that YouTube’s video consumption grows every year , so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools.
View original post here:
How to grow your YouTube rankings with the right SEO tools
TikTok, it’s the social media platform that’s taking the world by storm. Gen Z is all over it, and even millennials are joining in on the fun
See the original post:
TikTok: The next marketing platform for brands
Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. A quick look at our Twitter feed is testament to that.
Continue reading here:
Mobile search and video in 2019: How visible are you?
Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing agency, so everything we do is always tied back to the question, ‘Well, is it improving performance?’ So when I say branding, I’m talking about the avenues that will allow you to get very targeted so that you can be sure you are hitting relevant audiences for your business.
Go here to read the rest:
How to blend performance and branding for a Q4 boost
As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search , for example
Read more here:
Closing the knowledge gap: how do you ensure paid search transparency?
Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics: YouTube is available and used in 88 countries around the world It is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion) and more than twice the number of Instagram (700 million) 500 hours of video are uploaded to YouTube every minute Mobile viewing makes up half of the site’s streaming.
See more here:
5 YouTube optimization tips to improve your video rankings