PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started.
Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
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What makes people follow or unfollow a brand?
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan , Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO , and it was a useful reminder on all the misconceptions around keywords in the SEO industry
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Five keyword myths you need to forget right now
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it
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How social proof can boost SEO
The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis. To help you out, I’ve devised a quiz listing 25 of the most common buzzwords and phrases. Can you decipher them all
The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.
Most companies using WordPress as their content management system give multiple authors access to the administrative login. After all, maintaining and updating blogs is usually a team effort. Chances are most admins aren’t well-versed in A/B testing, however, which is where Optimizely comes in.
WordPress Wednesday: A/B Test Headlines
You're probably as tired of hearing that emails are an effective way to motivate an audience as I am of saying it, but it doesn't change the fact that it's the truth.
Everyone is always telling you to “track, track, track” your Web application’s users. They’ll tell you how important it is to know where they came from, what they’re doing and all sorts of other data that can, admittedly, help you improve the app’s user experience and improve your chances of success.