5 easy ways to launch a local email marketing strategy

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails

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5 easy ways to launch a local email marketing strategy

Turning Digital Burdens Into Virtual Breezes

AppRiver’s new proprietary email marketing tool, dubbed appMailer, now allows its partners to send pre-templated and co-branded email campaigns to their customers. While no automated mail service is required to send an email campaign through appMailer, it can be integrated with MailChimp, Campaign Monitor, Constant Contact or HubSpot. Users…

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Turning Digital Burdens Into Virtual Breezes

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels

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How to predict ROI for SEO fixes

Seven ways marketers can use Twitter Moments

Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of the best tweets of the day; an overview of the news and the important tweets you need to check out

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Seven ways marketers can use Twitter Moments

Campaign Monitor Unveils New App Store & Partner Program

Email marketing provider Campaign Monitor has unveiled a new App Store and certified partner program. The partner program includes tools and resources for partners and developers to build apps that work with Campaign Monitor. In fact, the program offers APIs, professional guidance, certifications and co-marketing opportunities for partners and..

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Campaign Monitor Unveils New App Store & Partner Program

How brands are using data visualisation in social campaigns

In this post, I’ll look at how brands are making the most of  data visualization and data-informed product design to bring out data’s creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to remain so in the near future, though in a slightly different way

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How brands are using data visualisation in social campaigns

A New Email Marketing Solution for Publishers

Campaign Monitor has unveiled a new email marketing solution for publishers. The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy for users to deliver relevant content, grow their email marketing lists and drive audience..

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A New Email Marketing Solution for Publishers