The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

4 things to note when optimizing for local SEO in 2017

SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.

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4 things to note when optimizing for local SEO in 2017

6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

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6 tips for creating content to capture short attention spans

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new  Beauty and the Beast movie.

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days

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Four collaboration tools to bring your marketing efforts to a new level

How influencer marketing can benefit your SEO strategy

Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing , influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility.

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How influencer marketing can benefit your SEO strategy

Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

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Seven tools to help you run multichannel digital marketing campaigns

Six steps to a stronger online brand

When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.

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Six steps to a stronger online brand