Beyond local SEO: Greg Gifford on how to win the visibility race

Last Friday at a packed-out  Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition. The days of “just having a website” and trying to make it rank near the top are over; it takes more than just SEO to market to local customers.

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Beyond local SEO: Greg Gifford on how to win the visibility race

What are featured snippets and how do I get them?

Rob Bucci , the CEO of STAT, delivered a fascinating talk at  BrightonSEO  last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured snippet?

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What are featured snippets and how do I get them?