In the run-up to Black Friday and the holiday shopping season , retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.
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Smart shopping season checklists: Mobile and desktop, content and SEO
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one .
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Black Friday SEO: Last-minute tips for the holiday season