SEO is an ever-changing, expansive science that is often hard to understand.
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started.
Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.
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How to use Google’s new demographic targeting for search ads
SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins.
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How to use Search Console for quick SEO wins
Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails
It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone
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6 tips for creating content to capture short attention spans
:: By Pete Peranzo, Imaginovation :: Engagement. It’s what gets people to connect with your company through your website.
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Benefits of Adding Explainer Videos to Your Website
Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing
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5 Proven List Building Strategies to Employ in 2017
Hashtags certainly aren’t new on social platforms , but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts.
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What’s the best way to use hashtags on Twitter, Facebook and Instagram?
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Three reasons you might not need Google AMP after all