How to use Google’s new demographic targeting for search ads

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.

See the original post:
How to use Google’s new demographic targeting for search ads

5 easy ways to launch a local email marketing strategy

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails

Visit link:
5 easy ways to launch a local email marketing strategy

6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

See the article here:
6 tips for creating content to capture short attention spans

5 Proven List Building Strategies to Employ in 2017

Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing

Originally posted here:
5 Proven List Building Strategies to Employ in 2017

What’s the best way to use hashtags on Twitter, Facebook and Instagram?

Hashtags certainly aren’t new on social platforms , but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts.

Here is the original post:
What’s the best way to use hashtags on Twitter, Facebook and Instagram?

Three reasons you might not need Google AMP after all

Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or heavy reliance on JavaScript and other large files. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations.

Read this article:
Three reasons you might not need Google AMP after all