How AI can supercharge performance marketing

30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands.

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How AI can supercharge performance marketing

How Alexa and Siri are changing SEO: AI and voice search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services.

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How Alexa and Siri are changing SEO: AI and voice search

Artificial intelligence for marketers

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It’s predicted that the world of AI is only going to continue to grow until it’s incorporated into most aspects of our business and personal lives.  Biz Journals anticipates that “62% of enterprises will use AI technologies by 2018”, which has increased from the 38% of businesses that were using it in 2017

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Artificial intelligence for marketers

Looking through the artificial intelligence mirror: insights and automation

We have entered a new era of search where SEO and content marketing have converged .

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Looking through the artificial intelligence mirror: insights and automation