How a Customer Data Platform can improve AdWords performance

According to Hochman Consultants (2017), the average cost of pay-per-click ( PPC ) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013.

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How a Customer Data Platform can improve AdWords performance

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time

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What is keyword clustering, and who cares? (Hint: you should!)

What are the SEO benefits of social media?

How does using social media benefit your efforts with SEO ? Back in 2008, Search Engine Watch published the article ‘ Social Media and SEO – Friends with Benefits ‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years. Some of the key statistics and points featured in the article (although contemporary at the time) may seem somewhat archaic in 2017: Facebook having 140 million active users (when they are now over 2 billion ) LinkedIn having 30 million users (less than 10% of their current user base ) Popularity of now defunct social platforms like Digg (which sold for just $500,000 back in 2012) MySpace being mentioned in the same breath as Facebook, LinkedIn, Reddit and Twitter (ha!) Use of ‘SEO friendly’ anchor text when linking from social profiles ( ahem … ‘ money keywords ’) Nobody could have guessed what social media would become in such a short amount of time

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What are the SEO benefits of social media?

Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist

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Duplicate content FAQ: What is it, and how should you deal with it?

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated

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How to write blog headlines that drive search traffic

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest , Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text

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Pinterest, Google or Bing: Who has the best visual search engine?