How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.

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How to avoid SEO penalties in algorithm-stricken industries

How to optimize keywords and SEO titles with popular keywords

30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing Adding extra related keywords, however, apart from the modifiers and words to create a sensible title has the potential to get more traffic to websites Here are some good insights and tips on how you can optimize your keywords titles Optimizing titles of articles, blogs or webpages is critical for getting traffic and earning money from Adsense and affiliates.

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How to optimize keywords and SEO titles with popular keywords

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find which pages have lost traffic It is important to avoid hasty decisions, take your time exploring whether you lost any positions and which pages replaced yours Try to evaluate why this shift has happened and how you may fix it Have you ever checked your analytics and saw a sudden or gradual decline in organic traffic? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic traffic decrease on many occasions.

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Diagnosing a traffic drop? Just breathe!

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals across brands, agencies, and consultants Dive in to discover more on the state of SEO and PR integrations in the industry We’ve been hearing for a few years now that SEO and public relations (PR) need to merge.

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Research: The integration of SEO and PR

Eight platforms helping small businesses in digital transformation

30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat All the tools on this list meet the following criteria: They are easy enough to master without training and they are affordable enough to meet even most modest monthly budgets While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn’t really felt an urgent need to. Until the pandemic happened. Global lockdowns and “shelter in place” programs have transformed the way consumers shopped, got educated, and worked

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Eight platforms helping small businesses in digital transformation

Image SEO: Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive.

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Image SEO: Best practices and tips for optimization

Five tips to maximize profits as an affiliate marketer

30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU.

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Five tips to maximize profits as an affiliate marketer

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies?

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How to use XPath expressions to enhance your SEO and content strategy

Social media analytics 101: The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost

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Social media analytics 101: The data that matters most

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.

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What to expect from SEO in 2021?