Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist

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Duplicate content FAQ: What is it, and how should you deal with it?

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated

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How to write blog headlines that drive search traffic

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest , Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text

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Pinterest, Google or Bing: Who has the best visual search engine?

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are  and how to earn them.

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5 ways to identify potential featured snippets to rank for

Mobile SEO: The 3 areas that really matter for SEO performance

With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “ micro-moments ”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile SEO campaign.

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Mobile SEO: The 3 areas that really matter for SEO performance