How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience

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How to optimize images for mobile: Implementing light, responsive, correctly formatted images

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web , but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

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Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

How to optimize your mobile site speed: Testing for issues

The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in just five years.

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How to optimize your mobile site speed: Testing for issues

Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience

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Google I/O: What’s going on with Progressive Web Apps?

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had

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Google just released verified customer reviews: 3 ways to come out on top

The 4 scariest online marketing disasters and how to avoid them

My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen.

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The 4 scariest online marketing disasters and how to avoid them

Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed . Find out how you can avoid the same mistakes. Web users are not patient.

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Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game