Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh it took some time, but many brands are now using Clubhouse Wherever there are influencers, advertisers aren’t far behind Just this week Clubhouse announced a new monetization feature, Clubhouse Payments, as “the first of many features that allow creators to get paid directly on Clubhouse” Now might be a good time to consider building an online community to add value and deepen the connection with your audience, here’s how Clubhouse is the latest entrant into the ring of popular social media apps. The pandemic fast-tracked broader usage and many A-list celebrities have adopted the platform pivoting it into a more mainstream space and conversation. Clubhouse is an audio-only network that has become a disruptor to more mainstream social media channels and has provided a breath of fresh air and a much-needed distraction for those of us suffering from video and zoom fatigue.

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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals across brands, agencies, and consultants Dive in to discover more on the state of SEO and PR integrations in the industry We’ve been hearing for a few years now that SEO and public relations (PR) need to merge.

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Research: The integration of SEO and PR

Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing  director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a great focal point on how to create helpful, entertaining, professionally informed articles that actually build relations and help people reach their goals

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Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

How to win at SEO with FAQ schema markup

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.   There are several benefits schema markups provide to your overall SEO rankings

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How to win at SEO with FAQ schema markup

Remarkable impacts of COVID-19 on Google SERPs

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of Google searches may look like. These changes have allowed Google to finally make some headway in combining two essential but vastly different needs of its users, that is, personalization and diversity of results.

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Remarkable impacts of COVID-19 on Google SERPs

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

The four most underrated SEO tactics

30-second summary: In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics. Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics.

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The four most underrated SEO tactics

Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement .

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Your step-by-step guide to content marketing keyword research