8 technical issues holding your content back

Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing , and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could

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8 technical issues holding your content back

A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

Biometrics and neuroscience: The future of digital analytics?

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands

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Biometrics and neuroscience: The future of digital analytics?

So what is growth hacking, really?

In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers , coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing.

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So what is growth hacking, really?

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog , Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.

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How do the recent updates to Google Data Studio benefit marketers?

Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

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Seven tools to help you run multichannel digital marketing campaigns

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations

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Seven ways to elevate your personal and professional SEO performance in 2017