Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.
SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins.
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How to use Search Console for quick SEO wins
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands
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Biometrics and neuroscience: The future of digital analytics?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers , coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing.
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So what is growth hacking, really?
In a slew of recent posts on their Analytics blog , Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.
With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year
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Does dwell time really matter for SEO?
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations
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Seven ways to elevate your personal and professional SEO performance in 2017
This is sponsored content created in association with Fospha .
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Data-driven attribution: the cure for discount code abuse?
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing . In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online
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4 ways to get ahead of the marketing personalization curve