CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant. On Tuesday, the first day of CES 2018, Google published a post to its official blog  announcing partnerships with more than a dozen electronics companies to produce Google Assistant smart speakers – some with a very significant upgrade.

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CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless,  62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?

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How to get mobile SEO for voice search right

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018

How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season , retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?

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How to get the best visibility for your PPC ads in the run-up to Black Friday

Google Shopping: What do marketers need to know about the latest updates?

In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports

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Google Shopping: What do marketers need to know about the latest updates?