Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant. On Tuesday, the first day of CES 2018, Google published a post to its official blog announcing partnerships with more than a dozen electronics companies to produce Google Assistant smart speakers – some with a very significant upgrade.
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?
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How to get mobile SEO for voice search right
We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?
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How to future-proof your SEO for 2018
In the run-up to Black Friday and the holiday shopping season , retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006
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4 common mistakes that tank responsive mobile conversion
Did you know that 55% of online shoppers turn to Amazon to begin product searches ?
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Amazon SEO: A guide to improving your rankings on Amazon
In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS .
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Why site speed is as important as ever on the visual web