How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business owners who want to promote their content to reach the right audience.

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How to get started with Facebook advertising: A step-by-step guide

[Report] Why should marketers care about transparency in paid media?

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts.

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[Report] Why should marketers care about transparency in paid media?

A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.

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A search marketer’s guide to using paid social media

Evolving past last-click attribution in paid search

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution , even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization , in association with Fospha and Kenshoo , we surveyed 800 marketers on their greatest challenges. 36% cited maximizing return on their advertising spend, while an additional 24% consider “accurately attributing value to each marketing channel” to be their biggest struggle.

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Evolving past last-click attribution in paid search

How indie publishers can monetize in the shadow of Facebook and Google

With multinational technological companies Google and Facebook conquering the field of online advertising revenue , many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the  Interactive Advertising Bureau , digital advertising revenue in the U.S. increased by 20% in the past year.

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How indie publishers can monetize in the shadow of Facebook and Google

Pinterest moves into paid search: What you need to know

Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands

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Pinterest moves into paid search: What you need to know