Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability and personalization for users
The benefits of retargeting are clear – it can boost ad response, be used to acquire customers, increase conversion and more (read 40 stats about remarketing you should know here). With nearly 90 percent of marketers using the tactic (source: Chango, 2014), many of them may be wondering which U.S. retargeting networks their peers are… [[ This is a content summary only.
Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand Metric infographic reveals that content marketing costs 62 percent less than traditional marketing and generates…
As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers in a variety of channels. In order to obtain the best return on investment (ROI) from commerce initiatives in 2014,..