What were Google’s biggest search algorithm updates of 2018?

Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times

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What were Google’s biggest search algorithm updates of 2018?

Search industry news and trends: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry. From alternative search engines to future trends, best online courses to algorithm updates, these were some of our highlights from the past year

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Search industry news and trends: Best of 2018

Q&A with Adobe on the future of search

Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online. The Transformation of Search Summit , taking place in New York on October 19 combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into the actionable steps to future-proof and protect your strategy. This week we sat down with Pete Kluge, Product Marketing Manager at Adobe, to deep dive into his role at Adobe and panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe.

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Q&A with Adobe on the future of search

Is it important for SEO to rank first in 2018?

When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals have been working hard to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a #1 ranking on SERPs?

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Is it important for SEO to rank first in 2018?