How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts.

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Top 4 mistakes ecommerce marketers are still making

Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?

Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat . Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP.

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Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?

How to optimize your mobile site speed: Testing for issues

The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in just five years.

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How to optimize your mobile site speed: Testing for issues

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place

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Voice search: A digital space race

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here , but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them

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Optimizing for voice assistants: Why actions speak louder than words