6 ways to market your local business online (beyond Google Maps)

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one:  Getting verified on Google Maps

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6 ways to market your local business online (beyond Google Maps)

Does it matter what department your SEO team is in?

Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team

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Does it matter what department your SEO team is in?

A world without “(not provided)”: How unlocking organic keyword data leads to a better web

Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”. By 2014, the (not provided) issue was estimated to impact 80-90% of organic traffic , representing a massive loss in visibility for search marketers and website owners

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A world without “(not provided)”: How unlocking organic keyword data leads to a better web

8 ways of using collaborative tools to effectively manage remote teams

The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team?

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8 ways of using collaborative tools to effectively manage remote teams

How brands’ domination of paid and organic search has changed with the evolution of search

It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches . It’s also been another rapid year of mobile and voice search .

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How brands’ domination of paid and organic search has changed with the evolution of search

Mobile SEO: The 3 areas that really matter for SEO performance

With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “ micro-moments ”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile SEO campaign.

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Mobile SEO: The 3 areas that really matter for SEO performance

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement.

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Pump the brakes: SEO and its sweeping statements