How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated

The rest is here:
How to write blog headlines that drive search traffic

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

Originally posted here:
How to optimize your ad campaigns for consumer behavior on Facebook and Google

6 lesser known tools to power your content marketing

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools.

Continued here:
6 lesser known tools to power your content marketing

Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest , Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text

Read more:
Pinterest, Google or Bing: Who has the best visual search engine?

The last word on Fred from Google’s Gary Illyes

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change that could damage our site’s rankings.

Read the original here:
The last word on Fred from Google’s Gary Illyes