Killer demand gen strategy, Part 1: Personas and creative development

When embarking on demand generation channels such as Facebook and Google Display Network , it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to target – as well as crafting the right creative and messaging strategy.

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Killer demand gen strategy, Part 1: Personas and creative development