How to drive B2B conversions from your organic traffic

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all options While optimizing for informational queries is important, make sure you have distinct conversion paths on each page Create consistent visual identity across on- and off-site channels to improve brand recognizability at each touchpoint There’s one key difference between B2B and B2C conversions : B2B shopping is almost never spontaneous.

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How to drive B2B conversions from your organic traffic